Monday, September 20, 2010

A letter from a determined young girl to JRD TATA: Inspiring......

(This is a wonderful and inspiring read that I came across. A great example of what self-belief can do. It is a real life story exemplifying “connecting the dots” that steve jobs shared in his speech, and had occurred a couple of decades ago. The text is in first person… enjoy the read )

It was probably the April of 1974. Bangalore was getting warm and gulmohars were blooming at the IISc campus. I was the only girl in my postgraduate department and was staying at the ladies’ hostel. Other girls were pursuing research in different departments of Science. I was looking forward to going abroad to complete a doctorate in computer science. I had been offered scholarships from Universities in the US… I had not thought of taking up a job in India.

One day, while on the way to my hostel from our lecture-hall complex, I saw an advertisement on the notice board. It was a standard job-requirement notice from the famous automobile company Telco (now Tata Motors)… It stated that the company required young, bright engineers, hardworking and with an excellent academic background, etc.

At the bottom was a small line: ‘Lady Candidates need not apply.’ I read it and was very upset. For the first time in my life I was up against gender discrimination.

Though I was not keen on taking up the job, I saw it as a challenge. I had done extremely well in academics, better than most of my male peers… Little did I know then that in real life academic excellence is not enough to be successful?

After reading the notice I went fuming to my room. I decided to inform the topmost person in Telco’s management about the injustice the company was perpetrating. I got a postcard and started to write, but there was a problem: I did not know who headed Telco

I thought it must be one of the Tatas. I knew JRD Tata was the head of the Tata Group; I had seen his pictures in newspapers (actually, Sumant Moolgaokar was the company’s chairman then) I took the card, addressed it to JRD and started writing. To this day I remember clearly what I wrote. ‘The great Tatas have always been pioneers. They are the people who started the basic infrastructure industries in India, such as iron and steel, chemicals, textiles and locomotives they have cared for higher education in India since 1900 and they were responsible for the establishment of the Indian Institute of Science. Fortunately, I study there. But I am surprised how a company such as Telco is discriminating on the basis of gender.’

I posted the letter and forgot about it. Less than 10 days later, I received a telegram stating that I had to appear for an interview at Telco’s Pune facility at the company’s expense. I was taken aback by the telegram. My hostel mate told me I should use the opportunity to go to Pune free of cost and buy them the famous Pune saris for cheap! I collected Rs30 each from everyone who wanted a sari when I look back, I feel like laughing at the reasons for my going, but back then they seemed good enough to make the trip.

It was my first visit to Pune and I immediately fell in love with the city.

To this day it remains dear to me. I feel as much at home in Pune as I do in Hubli, my hometown. The place changed my life in so many ways. As directed, I went to Telco’s Pimpri office for the interview.

There were six people on the panel and I realized then that this was serious business.

‘This is the girl who wrote to JRD,’ I heard somebody whisper as soon as I entered the room. By then I knew for sure that I would not get the job. The realization abolished all fear from my mind, so I was rather cool while the interview was being conducted.

Even before the interview started, I reckoned the panel was biased, so I told them, rather impolitely, ‘I hope this is only a technical interview.’

They were taken aback by my rudeness, and even today I am ashamed about my attitude. The panel asked me technical questions and I answered all of them.

Then an elderly gentleman with an affectionate voice told me, ‘Do you know why we said lady candidates need not apply? The reason is that we have never employed any ladies on the shop floor. This is not a co-ed college; this is a factory. When it comes to academics, you are a first ranker throughout. We appreciate that, but people like you should work in research laboratories.

I was a young girl from small-town Hubli. My world had been a limited place.

I did not know the ways of large corporate houses and their difficulties, so I answered, ‘But you must start somewhere, otherwise no woman will ever be able to work in your factories.’

Finally, after a long interview, I was told I had been successful. So this was what the future had in store for me. Never had I thought I would take up a job in Pune. I met a shy young man from Karnataka there, we became good friends and we got married.

It was only after joining Telco that I realized who JRD was: the uncrowned king of Indian industry. Now I was scared, but I did not get to meet him till I was transferred to Bombay. One day I had to show some reports to Mr Moolgaokar, our chairman, who we all knew as SM. I was in his office on the first floor of Bombay House (the Tata headquarters) when, suddenly JRD walked in. That was the first time I saw ‘appro JRD’. Appro means ‘our’ in Gujarati. This was the affectionate term by which people at Bombay House called him. I was feeling very nervous, remembering my postcard episode. SM introduced me nicely, ‘Jeh (that’s what his close associates called him), this young woman is an engineer and that too a postgraduate.

She is the first woman to work on the Telco shop floor.’ JRD looked at me. I was praying he would not ask me any questions about my interview (or the postcard that preceded it).

Thankfully, he didn’t. Instead, he remarked. ‘It is nice that girls are getting into engineering in our country. By the way, what is your name?’

‘When I joined Telco I was Sudha Kulkarni, Sir,’ I replied. ‘Now I am Sudha Murthy.’ He smiled and kindly smile and started a discussion with SM. As for me, I almost ran out of the room.

After that I used to see JRD on and off. He was the Tata Group chairman and I was merely an engineer. There was nothing that we had in common. I was in awe of him.

One day I was waiting for Murthy, my husband, to pick me up after office hours. To my surprise I saw JRD standing next to me. I did not know how to react. Yet again I started worrying about that postcard. Looking back, I realize JRD had forgotten about it. It must have been a small incident for him, but not so for me.

‘Young lady, why are you here?’ he asked. ‘Office time is over.’ I said, ‘Sir, I’m waiting for my husband to come and pick me up.’ JRD said, ‘It is getting dark and there’s no one in the corridor.

I’ll wait with you till your husband comes.’

I was quite used to waiting for Murthy, but having JRD waiting alongside made me extremely uncomfortable.

I was nervous. Out of the corner of my eye I looked at him. He wore a simple white pant and shirt. He was old, yet his face was glowing. There wasn’t any air of superiority about him. I was thinking, ‘Look at this person. He is a chairman, a well-respected man in our country and he is waiting for the sake of an ordinary employee.’

Then I saw Murthy and I rushed out. JRD called and said, ‘Young lady, tell your husband never to make his wife wait again.’ In 1982 I had to resign from my job at Telco. I was reluctant to go, but I really did not have a choice. I was coming down the steps of Bombay House after wrapping up my final settlement when I saw JRD coming up. He was absorbed in thought. I wanted to say goodbye to him, so I stopped. He saw me and paused.

Gently, he said, ‘So what are you doing, Mrs. Kulkarni?’ (That was the way he always addressed me.) ‘Sir, I am leaving Telco.’

‘Where are you going?’ he asked. ‘Pune, Sir. My husband is starting a company called Infosys and I’m shifting to Pune.’

‘Oh! And what will you do when you are successful.’

‘Sir, I don’t know whether we will be successful.’ ‘Never start with diffidence,’ he advised me ‘Always start with confidence. When you are successful you must give back to society. Society gives us so much; we must reciprocate. Wish you all the best.’

Then JRD continued walking up the stairs. I stood there for what seemed like a millennium. That was the last time I saw him alive.


Many years later I met Ratan Tata in the same Bombay House, occupying the chair JRD once did. I told him of my many sweet memories of working with Telco. Later, he wrote to me, ‘It was nice hearing about Jeh from you. The sad part is that he’s not alive to see you today.’

I consider JRD a great man because, despite being an extremely busy person, he valued one postcard written by a young girl seeking justice. He must have received thousands of letters everyday. He could have thrown mine away, but he didn’t do that. He respected the intentions of that unknown girl, who had neither influence nor money, and gave her an opportunity in his company. He did not merely give her a job; he changed her life and mindset forever.

Close to 50 per cent of the students in today’s engineering colleges are girls. And there are women on the shop floor in many industry segments. I see these changes and I think of JRD. If at all time stops and asks me what I want from life, I would say I wish JRD were alive today to see how the company we started has grown. He would have enjoyed it wholeheartedly.

My love and respect for the House of Tata remains undiminished by the passage of time. I always looked up to JRD. I saw him as a role model for his simplicity, his generosity, his kindness and the care he took of his employees. Those blue eyes always reminded me of the sky; they had the same vastness and magnificence.(Sudha Murthy is a widely published writer and chairperson of the Infosys Foundation involved in a number of social development initiatives. Infosys chairman Narayana Murthy is her husband.)

Article sourced from: Lasting Legacies (Tata Review- Special Commemorative Issue 2004), brought out by the house of Tatas to commemorate the 100th birth anniversary of JRD Tata on July 29, 2004 .


Source: http://swamanthan.wordpress.com/2010/09/20/a-letter-from-a-determined-young-girl-to-jrd-tata/

Sunday, September 12, 2010

Market Segmentation - Divide & Rule

When a business is new to the market, it may not be advisable to target the market players of the industry head to head. A very costly battle that may commence will prove heavy on the resources and may not prove worthwhile. So, the detour that one may think is to slice the market further by defining the market into smaller parts. Which we technically know of as "Market Segmentation". So, we end up defining brands that serve each of these market segments and serves them well. This brings some major advantages to ones marketing campaign in terms of better brand focus, & brand differentiation. The Final plan thereafter would be to take the market away from the already defined brands & established players part by part until the new business has the whole market. We can also call this strategy "Divide & Rule"... Pretty neat huh??!

Thursday, September 9, 2010

Troy - The Movie | Starting Lines - Very beautiful Lines...

Men are haunted by the Vastness of Eternity,
And so we ask ourselves - Will our actions echo across the centuries?...
Will Strangers hear our names?... Long after we are gone?...
And wonder who we were?...
How bravely we fought?...
How fiercely we Loved?...

Wednesday, September 8, 2010

J K Rowling Speech@Harvard Commencement - The Highlights

This speech was delivered on 10th June 2008 at Harvard University


She talks about fringe benefits of failure and the importance of imagination in our lives.


"Failure is stripping away of the inessential."

Her version on Failure is that it helps people focus on what they actually can do and is really good at than having a large set of choices, so that we can really excel and have a fulfilling life. Failure helps you to find your strengths and work on them to make us more confident and more happier in life.


"Some failure in life is inevitable. It is impossible to live without failing at something unless you live life so cautiously that you might as well not lived at all. In which case you fail by default."

"The knowledge that you emerge wiser from setbacks makes you secure in your ability to survive."

"You will never know yourself or the strength of your relationships until both are tested by adversity. Such knowledge is a true gift."


"I think the willfully unimaginative see more monsters. They are often more afraid.

What is more, those who choose not to empathize enable real monsters. For without ever committing an act of outright evil ourselves, we collude with it, through our own apathy"


She talked about imagination as the unique ability of humans as the only creature who can feel being another person or somewhere else whom or where they may have never been. Imagination gives the ability to understand deeply enough to feel for their fellow human beings.


The video of her speech can be found in the link below:

http://vimeo.com/1711302

Tuesday, September 7, 2010

The Entrepreneurship of Love

Love like entrepreneurship demands a hunger for risk, a hunger to find and experience the unknown in spite of all the myriad heart aches and complications that it may inflict, just to find the one with whom you truly feel home. Love demands courage, patient, dedication, believe and most of all, a lot of enthusiasm. To say the least, very little has ever been achieved without enthusiasm in all of human history. And Love, I feel is much about the enthusiasm of your heart if nothing else.

I have learnt a lot in Love than through any other medium. It taught me courage, and to be able to take up change and be much more accountable and responsible for my actions. It makes you more a man than you would ever be.

In my observations i found that there are clear similarities between Entrepreneurship and Love. Both have always been about Guts, Belief & Glory.

Sunday, September 5, 2010

Steve Jobs@Apple - Some things never Change...

The current situation of Apple and Google going ga-ga over the Mobile Phone market is another clear indication of where this is all heading. Steve Jobs has gone through a similar phase before and that was probably his darkest. It was Microsoft then, now it is Google. The continual belief that Apple can dominate the market single handedly is not just about arrogance but more about that under current market circumstances, it is hardly possible.

Apple is more like a closed type of an organisation, where they partner the least with outside players. Their partnerships are actually severely limited, so is their spread. While Google is more open to partnerships and alliances that boosts its chances of spread, survival, speed of reaching the market, lesser mistakes and larger pool of available expertise.

The recent situation where Steve has been bragging about iPhone, iPod sales to be better than Android sales is hardly an indication that he can continue to do better. Android is just a platform to mobile devices open to be sold out through various vendors such as HTC, Samsung etc. Now, how can Apple ever conceive of the idea of being able to stay on top. Very soon Android sales, and inevitably will eclipse iPhone sales; and this is exactly what is bothering Steve. He was being warned about the recent iPhone glitches with its antenna but he pushed the product into the market, which has brought a lot of criticism on how is Apple managing its products and has added to consumer woes. This looks more like it was more out of desperation to stay on top rather than trying to be the best. The recent poor review of their music networking platform called "Ping" is another indication of Steve's desperation to keep looking awesome, inspite of he really got it or not. If Steve doesn't stop learn to hold his breathe for a while he may repeat what happened to Apple a decade ago. Steve has to be able to concede to the fact the Apple is a wholly different company to what Google is. And competing with Google like it is, only will spell ruin for his company.

Sorry, Steve, it really looks like you need to buckle up!