Thursday, May 24, 2007
WalMart in India : A lesson in retailing
WalMart is almost like a country in itself. Spread over 13 countries, WalMart practices a cost saving business mantra and a work culture that is strict and monotonous. WalMart pays well to its employees and provides good products to its customers at a low price. It has excellent storage management. A well networked system to detect buying patterns of their customers which helps to manage their storage facilities accordingly. WalMart's entry into India could have happened earlier. But then I said earlier, it is very strict and monotonous and will take a lot of time before taking any decision and it very well will not roll-back once it decides. It will network itself deep into the Indian Markets to get the goods directly from the producers and deliver it to the city customers. The discount retailer will not only help the farmers and other producers earn more professionally, it will also motivate indian retailers to follow suit in their own local areas. WalMart will teach the use of efficient Supply-Chains and smart storage management to indian counter-parts. Agriculture sector will get the necessary boost, the Indian customers will save a lot; expenses will decrease hugely multiplied over many; economy will benefit. Displaced retailers will enter smaller cities and will try to build similar market capture as to WalMart and thus build new line of defense. Other big retailer will feel the entry barrier into India after observing the competition, will try to enter smaller cities. Competition will spill more to smaller cities and towns; more producers will get business and the Indian consumers will be still paying less! Inflation feels like history. Its time the Indian retailers learned, they have to be good enough to stop anyone better. WalMart will help the consumers greatly(in quality and price); the Agriculture sector will get much wanted boost; retailers, supply lines will become more professionally; and smaller cities will develop faster. It is not the first time that India is learning from a foreign intrusion.
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